Spring is in the air , and it seems most companies/charities are in the midst of their SS17 mailings. So with that in mind here is the big question – How clean is your data? How many of your customers/supporters are on…

For the last 20 years or so, business has been changing. Whereas once, each company would typically offer a specific set of products and services, there has been a steady shift towards outsourcing. Many businesses now are little more than…

The data business is a funny business; your customer data is one of your biggest assets so why do so many companies spread it around so readily? Data Co-operatives & Pool Why have co-op databases become the dominant source of…

Does your customer acquisition graph look a bit like this?  (slightly exaggerated)   Many companies are loathe to spend money on cleaning their data as they can’t physically see the effect of money well spent.  They will concentrate on the…

  Of course most companies will reply with – ‘extremely’ or ‘we are customer focused’.  Are they really?? As it is widely recognised your Customer Data is your biggest asset, so why would you neglect it. At DPC we can let…

We have heard a lot in the media recently questioning the use of personal data within the Charity Data industry. High profile cases of data being shared and sold indiscriminately have prompted both industry regulators and legislators to impose ever…